My new obsession of the moment

Finding a good online boutique is like hitting the jackpot, well I think that I’ve struck gold. After spending over an hour on Esther, an Australian clothing website, I think I can say I am OBSESSED. But why? Why is it that fashion fanatics love shopping online and wasting away precious hours of the day scrolling through dresses and blouses?

Well, the obvious answer would be boredom. The second would probably be laziness, since you could shop from your bed in your underwear and no one would ever know! -not that I’ve ever done that.

But I honestly think obsessing over an online boutique can bring you culture. The boutique I am currently obsessed with is not in the U.S. and probably wont ever be. *tear* They’re an Australian based clothing line started by a young women named Talita Estelle, who has great style and decided one day to share it. A contributing factor to the difference between Australian styles and American is that they don’t really have a winter, so their clothes don’t get heavy, dark and boring. The second reason is that America is always one step behind in the world of fashion, this gives online shoppers the opportunity to get on track with the rest of the world.

But I truly love their styles, patterns and designs. They’re unique and flattering. I think what popped out to me most was their color pallet. They seem to choose a color theme each time they upload new items and the colors are always skin tone flattering and neutral making them easy to pair with existing apparel. Oh and they make up hilarious names for their clothing, like ‘finders keepers tiny dancer.’

Lastly I would like to say I found this website over a year ago and now they’re insanely popular… called it!

Photos from the Esther site.

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